AETA International Trade Show Events
Jan 22 - January 25, 2025
| Tue, Jan 21 | ||
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| 08:30 AM |
Join Easel in booth WTC 12-3500 for breakfast and coffee!
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| Wed, Jan 22 | ||
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| 08:30 AM - 10:30 AM |
Kick off your day with live country music from Olivia Harms!
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| 08:30 AM |
Join Easel in booth WTC 12-3500 for breakfast and coffee!
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| 09:30 AM |
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
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| 09:30 AM - 10:30 AM |
Join Ashley Alderson of The Boutique Hub for a live recording of her podcast, Boutique Chat.
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| 10:00 AM - 04:00 PM |
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!
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| 10:00 AM - 12:00 PM |
Join Dallas Market Center and help celebrate the 10th-floor World Trade Center expansion featuring a wide array of prominent Western and English brands in the newly imagined space. Enjoy refreshing drinks, delicious bites, live music from Cole Nelson, and exciting giveaways. Take home great swag, including a custom-designed horseshoe, bringing luck to the WESA and AETA shows, compliments of Dallas Market Center.
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| 10:00 AM - 04:00 PM |
Get show-ready with complimentary hat shaping by Benny McCoy, then explore 14th floor for the newest Western styles.
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| 02:00 PM - 05:00 PM |
Provided by Hat Co. | Charlie1Horse (WTC 14547)
Mosey on over to the 14th floor and customize Charlie1Horse's brand new hat while you explore Western resources!
Limited availability for the first 75 retailers in line! |
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| 02:00 PM - 03:00 PM |
Heard about artificial intelligence (AI) but are not sure where to start? Join this session demystifying AI for small business owners, including practical tips you can put to work today. Orin Borgelt, Chief Information Officer and SVP of The Gerson Companies, will dive into how AI can transform your retail business, saving you time on everyday tasks (e.g. lease negotiations, employee scheduling) without a huge tech budget.
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| 02:00 PM |
Get a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
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| 04:00 PM |
Unwind with a glass of wine while overlooking the beautiful Dallas skyline from 15 floors up.
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| 04:00 PM |
Wind down with a delicious pairing before you explore the 10th floor!
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| 05:00 PM - 06:00 PM |
Enjoy complimentary cocktails and music before you take your seats for the Western and English fashion show.
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| 06:00 PM - 07:00 PM |
Join us for an evening on the runway as we showcase the newest trends and styles in Western & English. Get inspired and source the looks from WTC 10, 11, and 14 the next day.
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| 07:00 PM |
Enjoy a night of networking with AETA industry professionals over dinner. Pricing: There will be a limited number of tickets available at the door.
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| Thu, Jan 23 | ||
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| 08:30 AM - 10:30 AM |
Kick off your day with live country music from Olivia Harms!
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| 09:30 AM |
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
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| 09:30 AM - 10:30 AM |
Join Jessie Jarvis founder of Of The West for a live recording of her podcast, Leaders of The West with special guests Amy Harper, Dallas Market Center, Joli Summers Howdy Hanny/Crazy Consuela, Jessica Walhert, Cinch and Madelyn Houser , The Blonde and The Bay.
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| 10:00 AM - 04:00 PM |
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!
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| 10:00 AM - 04:00 PM |
Get show-ready with complimentary hat shaping by Benny McCoy, then explore 14th floor for the newest Western styles.
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| 02:00 PM - 05:00 PM |
Join us for an exclusive experience with live chain stitching artist, Fowl & Maker and Levi’s®giveaways!
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| 02:00 PM |
Get a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
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| 04:00 PM |
Unwind with a glass of wine while overlooking the beautiful Dallas skyline from 15 floors up.
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| 06:00 PM - 08:00 PM |
Join Dallas Market Center and Hooey Brands (WTC 14020) as they celebrate the Western Industry with live music by Wade Bowen, cold drinks, delicious bites, a mechanical bull, and more!
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| Fri, Jan 24 | ||
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| 08:30 AM - 10:30 AM |
Kick off your day with live country music from Olivia Harms!
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| 09:30 AM |
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
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| 09:30 AM - 10:30 AM |
Join Bethany Lee for a live recording of The Equestrian Podcast as she interviews innovators in the English industry live from market.
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| 10:00 AM - 04:00 PM |
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!
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| 10:00 AM - 04:00 PM |
Get show-ready with complimentary hat shaping by Benny McCoy, then explore 14th floor for the newest Western styles.
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| 02:00 PM |
Get a complimentary glass of champagne to sip while you browse the latest products in the AETA temps on 10!
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| 03:00 PM |
Grab a tamale and beer to fuel up before you discover the latest styles of Western on WTC 14.
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| 04:00 PM |
Wind down with a delicious pairing before you explore the 10th floor!
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| Sat, Jan 25 | ||
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| 09:30 AM |
Join us for the American Equestrian Trade Association International Trade Show complimentary breakfast and explore the best English brands in the industry.
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| 09:30 AM |
Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.
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| 10:00 AM - 03:00 PM |
Stop by the Cowboy Parlor to get your boots shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 10th floor while you're there!
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| 10:00 AM - 03:00 PM |
Get show-ready with complimentary hat shaping by Benny McCoy, then explore 14th floor for the newest Western styles.
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